TCBY, which stands for “The Country’s BEST Yogurt” has been a national franchise for 30 years and is located at Market Square on Odana Road in Madison since 1985. We serve frozen yogurt products. TCBY frozen yogurt is loaded with live active cultures of good natural bacteria also known as “probiotics”. Probiotics can help improve digestion and boost your immune system. TCBY is the only national brand of frozen yogurt to contain all 7 live active cultures.

Of course it’s the TASTE of TCBY frozen yogurts that are so special and delicious, like our signature flavors of White Chocolate Mousse, Golden Vanilla or Peanut Butter, that make us so popular with customers. With less fat and calories than ice cream, and more calcium then ever before TCBY frozen yogurt has ALL of the pleasure and none of the guilt! Some of our delicious menu items include parfaits, waffle cones, malts, shakes, sundaes, ice coffee and fruit smoothies. We have frozen yogurt cakes and pies for any occasion AND we do catering of special events such as company picnics, school socials, family reunions, and fund raisers. Contact us at tcbymarketsquare@gmail.com or better yet - call us at 608-833-8474 and tell us about the event you want.